I am an advertising strategist who loves finding the “why” behind what makes people connect with brands. I’m passionate about blending consumer insights, creativity, and culture to build campaigns that feel both strategic and human. Whether I’m developing social content, digging into audience research, or pitching big ideas, I’m always looking for ways to turn insights into work that actually resonates.
I recently graduated from Syracuse University with a degree in Advertising and a minor in Marketing, and I’ve had the chance to work across digital marketing, social strategy, content creation, and media planning. I’m especially interested in the intersection of strategy, creativity, and emerging technology and how brands can stay culturally relevant in fast-moving digital spaces.
Outside of advertising, you can probably find me curating extremely long playlists, overanalyzing brand campaigns, hunting for the best coffee spot, or turning random pop culture moments into strategy inspiration.